Shoppers and brands now operate according to completely new principles in a consumer environment that is undergoing rapid transformation. Market changes have created a dramatic shift in how people ...

Coca-Cola’s new campaign reveals how “and a Coke” became an automatic habit in everyday consumer food decisions.

Retail & FMCG - Romanians are entering the 2026 Easter spending season with more pragmatic and better-informed consumer ...

As AI consumer apps evolve, I find it crucial to adopt data-driven decision-making systems that can help drive user growth and achieve ambitious revenue targets. Intuition is no longer enough, and we ...

Regret theory postulates that decision‐makers do not solely evaluate outcomes based on traditional expected utility; they also incorporate the anticipated emotional response resulting from realising ...

B2B buyers are not purely rational. Learn how deeper research into organizational dynamics, internal alignment, and human ...

Product information is considered to be a crucial factor in purchasing experience. According to the American Express Retail Monitor, 85 percent of retailers view the provision of product information ...

CHICAGO, March 30, 2026 (GLOBE NEWSWIRE) -- Numerator, a consumer data and technology company, today announced the upcoming launch of Nexa (short for Numerator Experience Agent), an AI agent that ...

In today’s digital world, how we decide what to buy, read or watch has radically changed. What once involved careful consideration is now driven by speed and instant gratification. With constant ...

ShopSight helps brands co-create with customers to predict trends and de-risk product launches ShopSight helps teams ...