To launch its Keep manual toothbrush, Colgate-Palmolive used Eye Square's new Ad to Cart tool for real-time ad testing to see what mobile ads are most effective in encouraging shoppers to add the ...
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Colgate’s new ad picks storytelling over science. It’s all about Smita Patil’s smile
Colgate’s 'The Boy Who Learnt to Smile' is steeped in both India’s collective nostalgia for Smita Patil and her son Prateik’s personal memories of her.
CHENNAI, Sept 5 (Reuters) – Dabur, Indian rival of Colgate-Palmolive, is making its toothpaste a test of nationalism by asking consumers to shun American brands, as companies intensify promotion of ...
Fluoride-wary Texas AG gets toothpaste maker Colgate to tone down the fluoride in its ads, packaging
Colgate-Palmolive, the company that owns several toothpaste brands sold nationwide, is squeezing out a new marketing plan for its packaging and advertisements after two Texas politicians — and U.S.
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