Pepsi's marketing has long attempted to appeal to younger buyers, but this backfired terribly with one ad starring Kendall Jenner that ran in 2017.

Look, Pepsi, we've been through this. The brand has an insatiable appetite for poking fun at Coca-Cola in its ads, which only serves to emphasise its position as the underdog. And while Coke's recent ...

Last week AdAge reported that the big new Super Bowl commercial from SodaStream, the little home carbonation kit that could, got the thumbs-down from CBS for taking aim at Pepsi and Coke, two major ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff - 3 ...

More Than OK - SBLIII _ Pepsi In Pepsi’s 2019 Super Bowl commercial, the beverage giant looks to prove it isn’t second fiddle to Coke.At the beginning of the ad, when a customer asks a waiter for a ...

It's hard to believe it hasn't happened yet, but a Coke vs. Pepsi movie is finally in the works. According to Deadline, Sony Pictures has paid $1.5 million to acquire a pitch called "Cola Wars" that ...

Los Angeles County is suing PepsiCo and Coca-Cola over plastic pollution, arguing that the companies knowingly misled the public about their products’ recyclability. “Coke and Pepsi need to stop the ...