I feel a bit of dissonance over writing this post. My newly edited book on dissonance, Cognitive Dissonance: Re-examining a Pivotal Theory in Psychology, is an update of the book Jud Mills and I ...

One of the great mysteries in both religion and politics is why people continue to hold on to fervently cherished beliefs in spite of evidence contrary to those beliefs. I will give some examples in ...

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Perhaps you remember the story of William Miller, the Baptist preacher who predicted that Jesus Christ’s second coming would occur on Oct. 22, 1844. When the advent failed to occur as Miller foretold, ...

You could hang on to the empty bottle, or throw it in with general rubbish. If you are particularly passionate about recycling, the latter option may feel quite distressing. However, you might peek ...

Jocelyn Solis-Moreira is a New York-based science journalist whose work has appeared in Health, Live Science, and Discover Magazine, among other publications. She holds a master's degree in psychology ...

Cognitive dissonance, or having conflicting attitudes, beliefs and behaviors, is affecting how people respond to the COVID-19 pandemic. In a recent article for The Atlantic, social scientists Elliot ...

Do you keep second-guessing your decisions after you’ve made them? Immobilizing yourself? Berating yourself when you finally decide on something? This can be a normal albeit painful way to make ...

Behavioural finance challenges the long-held assumption that investors are consistently rational. Decades of research now show that emotions, mental shortcuts, and deeply human biases often influence ...