This basic principle – designing clothes in a way that allows luxury brands to create artificial scarcity, enfo ...

Sometimes, brands decide it’s time for a fresh look, swapping out their old logos for something new. Whether it’s a bold transformation or a subtle tweak, these redesigns always seem to spark ...

PrettyLittleThing was once the face of fast fashion’s glitzy, in-your-face appeal, known for bodycon dresses, flashy patterns, cut-out tops and influencer endorsements –– particularly with the cast of ...

As the world wakes up to the nonexistence of this fictional luxury brand customer who belongs to the top 1%, these companies ...