There's a lot going on over in America right now. You'd be forgiven for thinking that their politicians would have a lot on their plate. But in February, Connecticut senator Martin Looney took aim at ...

Are advertisements intrusive? It’s an age-old question that has been debated enough for almost all possible forms and mediums. Recently, cinema advertising got stuck in a similar crossfire of ...

Val Morgan Cinema is using new Kantar research to highlight cinema’s effectiveness in reaching young audiences, positioning the big screen as a high-impact channel for brand engagement.

Cinema advertising is 'the presentation of individual messages on movie theatre screens in a distinct and discreet fashion' (Austin 1986). Trailers for upcoming movies (Hume & Magiera 1990), short ...