There's a lot going on over in America right now. You'd be forgiven for thinking that their politicians would have a lot on their plate. But in February, Connecticut senator Martin Looney took aim at ...

Single-screen theatres and even multiplexes face ... Brands remain hesitant to invest significantly in innovative cinema advertising formats when performance data remains limited and audience ...

Brands seeking to target consumers on second-screen devices have access to ... to target mobile users inside and outside of cinemas. Advertising and film distribution company Screenvision recently ...

The Busan International Film Festival saw the launch of Screen X, a cinema technology that promises to offer audiences an immersive cinematic experience without the need to wear glasses. The South ...

Cinema advertising is 'the presentation of individual messages on movie theatre screens in a distinct and discreet fashion' (Austin 1986). Trailers for upcoming movies (Hume & Magiera 1990), short ...