Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how channel management works.

Anyone old enough to have opened a mailbox is probably familiar with offers like these coming in all the time. Direct mail and prescreened credit offers have been the tried-and-true financial services ...

Last year, pharmaceutical companies spent over $8.1 billion on marketing campaigns, allocating over half of that to reach healthcare providers (HCPs). As the digital era retains its post-pandemic grip ...

Vendors often talk the talk of managing channel conflict, but they don't always walk the walk. Our Annual Report Card research asked VARs about how their vendors performed in this matter. Here's a ...

User organizations have lots of choices when buying management solutions. Many prefer to work directly with the vendor that created the management technology -others choose to work with a channel ...