As we wrote before, there are many ways for a company to expand its business operations in a new market, particularly an emerging market like Vietnam. One of these is called FDI, or foreign direct ...

Heineken has built activation and visibility around Christmas in Vietnam for the past 15 years, helping to communicate the brand’s international credentials. Participation in seasonal festivities has ...

Vietnam Airlines is Vietnam’s national airlines, but it was only well known within the domestic market. The popularity of Vietnam Airlines in the global market was somewhat limited. Regarding search ...

Researchers have analyzed various food poisoning cases in Vietnam over two years. The study described poisonings from food and drinks in Vietnam from March 2020 to August 2022. Seven popular ...

Note: the application deadline for the spring/summer program has passed. To inquire about next year's program, contact faculty director, Chris Kurz (caknsp@rit.edu). Visual storytelling is the central ...