Adobe Inc. is updating its Adobe Real-Time Customer Data Platform offering with new capabilities that it says will help customers overcome plans by Google LLC to block third-party cookies. The company ...

Using a CDP to supplement lifecycle journey orchestration, marketers will be able to leverage data to respond to their customers in real-time. 2020 saw a global pandemic which forced many companies to ...

We are living in a world ruled by data. A factor in nearly every decision made by businesses of all stripes, data’s power is especially felt in the marketing sector, where understanding and shaping ...

WELLESLEY, Mass.--(BUSINESS WIRE)--The composable Redpoint CDP on Snowflake’s AI Data Cloud delivers significant results in terms of speed-to-value for delivering personalized experiences with a ...

How do you manage and utilise the customer data that companies are overflowing with today? This is where customer data platforms (CDPs) come to the rescue. They say (figuratively speaking): “Let me ...

BOSTON--(BUSINESS WIRE)--Digital experience company Acquia announced new Acquia Customer Data Platform (Acquia CDP) tiers and partner models, expanded industry focus, and configurability to meet the ...

New data from the CDP Institute shows the CDP industry continued to expand in the first half of 2021 after a slowdown in 2020. Customer Data Platform (CDP) providers saw a growth resurgence of sorts ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Chad Engelgau Chances are ...

Third-party cookies are out, first-party data is in, and CDPs are racing to make first-party data work harder, better, faster, stronger. Because while first-party data is valuable, it’s not enough on ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

HCLSoftware is a global leader in software innovation, dedicated to powering the Digital+ Economy. We develop, market, sell, and support transformative solutions across business and industry, ...

The events of 2020 challenged marketers to adapt to near-constant change. Years of digital transformation were compressed into a few months as the pandemic forced a rapid shift to digital channels.