While the Lego Group has dipped its toes into tech waters before, the company hasn’t strayed far from its analog roots. But on Monday, the 94-year-old company unveiled a new product line that embraces ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're debuting in Star Wars Lego sets this spring and we got an early look at CES 2026.

As you move into the gorgeous city of Brick Bay in LEGO Fortnite Brick Life, your first order of business is to put down roots by securing a home. However, because Brick Life doesn't have a ...

By subverting traditional video game tropes, the Copenhagen-based studio proves that the global toy giant’s most valuable ...

Visitors can meet artists behind builds inspired by Star Wars, historical battles and brick-built portraits ...

The Midland Brick Convention will be held at the Bush Convention Center on June 11th-12th, featuring over 3,000,000 Lego bricks, 20,000 square feet of displays, 12,500 different mini-figures, and ...