Because periods are just SO taboo and god help us if we had to be reminded that half the population really do bleed once a month, real life sanitary towels have never, ever before been shown in TV ...

Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Bodyform/Libresse ...

Sanitary towel and tampon ads don't exactly portray periods in the most realistic way. If it's not strange-looking blue liquid being poured on pads, it's women jumping around splashing each other for ...

Add Yahoo as a preferred source to see more of our stories on Google. Periods can be messy. People know this. It rankles, then, when advertisers soak tampons and pads in that blue liquid used in ...

Believe it or not, despite the fact that it is 2017, period blood has never actually appeared in an advert for sanitary products. We know, right? Last year, the world applauded Bodyform for tackling a ...

“No blood should hold us back” flashes up on the screen, and it makes me want to punch the air. (Maybe I did. I’m not telling.) In the context of the Red.Fit campaign, which aims to educate women on ...

Sanitary towel brand Bodyform has switched out the usual blue dye for something a little bit more realistic: blood. And, people are absolutely loving it. The ad features women bleeding after hours of ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...