Popflex CEO Cassey Ho was at the salon getting her hair done. Her phone was tucked away, on Do Not Disturb. By the time she checked it again, she’d missed over 10 calls and dozens of messages. “When ...

Taylor Swift fans can now get their hands on her lilac short skirt for less. Last year, the Grammy winner helped put Cassey Ho’s Popflex brand on the map after wearing her lavender Pirouette Skort ...

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Imagine seeing a video of yourself in your own home featured on an Amazon listing — and it's altered so that your face looks like someone else's. That's what happened to Cassey Ho, founder and CEO of ...

Cassey Ho, founder of YouTube channel Blogilates and athleisure brand Popflex, was stunned when she realized her clothing business had been hit by the “Taylor Swift effect.” Ho, who has been a fan of ...

Blogilates' Cassey Ho had her own body edited to match the beauty standards for women throughout history in a video that has gone viral since being uploaded on Tuesday. Using a series of edited visual ...

Taylor Swift sings about a "lilac short skirt" that fits "like skin" in her song "imgonnagetyouback," and she's also been spotted multiple times wearing a Popflex brand piece fitting that description.

A first-generation American who shot to fame when Swift wore her brand’s Pirouette skort, Cassey Ho’s father told her she could either be ‘a lawyer, doctor or failure’ – now she’s making 8 figures ...

Blogilates Founder and CEO-Head of Design of POPFLEX Cassey Ho sits down with Yahoo Finance Live to talk about growing subscribers and view counts on YouTube Shorts, developing brand relationships ...

Page Six may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Talk about a Swift sellout. Following last Friday’s ...