Bing announced a new solution to enable tracking across Apple's Safari browser after they implemented Intelligent Tracking Prevention. Bing said "to help ensure that conversions continue to be ...

Bing Ads has released a big update for Universal Event Tracking, the relatively new conversion and goal tracking for Bing Ads that will also soon power retargeting on search. If you haven’t ...

Bing Ads has updated its conversion tracking and will now count conversions based on the time of the ad click. In a related update, Bing Ads will now report on Assists based on the time of the ad ...

Bing Ads is introducing three new URL tracking parameters, which will further assist advertisers in learning about the source of ad clicks. Tracking parameters can be appended to the end of a ...

Bing Ads announced they now have added support for "upgraded URLs." Upgraded URLs lets you separate the destination URLs from your tracking parameters, so you can easily maintain the tracking ...

Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today’s Bing Ads Next event. The new tracking capability ...

The paid search world has seen a lot of changes in the last six months, from Google’s mobile-preferred algorithm, to the revised terms between Yahoo and Bing. Today, we’re going to drill down into a ...

Microsoft has spent a lot of time and energy over the last few months adding generative AI features to all its products, particularly its long-standing, long-struggling Bing search engine. And now the ...

In September, Google announced its solution to maintain campaign tracking from Safari, with a new Google Analytics cookie. Now Bing is introducing its method for addressing the challenge of tracking ...

Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today's Bing Ads Next event. Nike’s first big game ad in ...