Sibling publications Automotive News and Ad Age are teaming up to uncover the auto industry's most innovative, strategic, creative and effective marketing work. The Global Automotive Marketing Awards ...

EMG, the leading provider of streaming advertising solutions for retail automotive, today announced the release of the Strategy Engine, a new feature within its Maven streaming analytics platform.

Clarivoy has more data for dealerships to consider when examining their advertising effectiveness. The company that specializes in multi-touch sales attribution and advanced identity resolution for ...

As advertising and marketing strategies in the automotive sector continue to evolve in response to advancing technology and changing consumer expectations, advertisers are encountering new ...

In an era of record-high vehicle prices and extended ownership periods, the decision-making process for purchasing a vehicle is more complex than ever. To explore strategies for standing out in this ...

The advertising landscape in the automotive sector consists of three tiers. Tier 1 encompasses national ads funded directly by the Original Equipment Manufacturers (OEMs), Tier 2 includes regional ads ...

The following is a news release from Teton Auto Group. IDAHO FALLS – Teton Auto Group is pleased to announce the appointment ...

Automakers are recalibrating their communications strategies, and advertising budgets, to focus on influencers to get product ...

Advertising costs are climbing faster than premium growth at some major auto insurers, pressuring expense ratios and ...

Explore how automotive marketing is evolving beyond sales to focus on building customer loyalty through meaningful post-sale ...

Kelsey Salsbery is now the Marketing Director of Teton Auto Group for its Idaho and Coos Bay locations. Salsbery will lead ...