“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Roman Garbar, marketing director at Tenjin. While the eyes of the world were recently locked ...

Now more than ever, marketing and sales leaders are taking a critical look at where to allocate their resources and how to staff their teams. Attribution modeling is one of the best tools for ...

A Performance and Growth Marketer Onuorah John Chidozie makes a strong argument on the Power of attribution tools for enhancing marketing efficiency and accuracy. We all know that marketing is complex ...

Many marketing tools — ones that most B2B organizations already use — claim to do attribution, or at least some version of it. For CMOs, it’s natural to want to use these tools for attribution as well ...