Apple announces a new touchscreen laptop, the company's third major launch under new CEO John Ternus.

Apple’s price tag looks steep, but the real story is how it’s handling rising costs without raising prices for everyone.

Apple is changing its longtime approach to MacBook design with the introduction of touchscreen models carrying higher ...

The M6 introduces a dual 16-core Neural Engine, compared with the M5’s single 16-core engine. For this laptop, Apple reports ...

Apple's touchscreen MacBook Pro arrives Nov. 6. Explore pricing, M5 Pro and M5 Max specs, OLED features, battery life, and ...

Steve Jobs and Tim Cook both dismissed the idea, but Apple’s new chief executive is reimagining some of the company’s most ...

Apple's new M6 MacBook Pro starts at $1,999, a far cry from the M5's $1,599 debut. The hardware is impressive, but the new ...

Prepare to cough up around $14,549 if you want the new touchscreen MacBook Pro to have every upgrade.

Apple's new, higher Mac prices aren't the return of the fabled "Apple tax." They show how even the biggest players aren't immune to today's global memory shortage. From the laptops on your desk to ...

Apple has started charging more for some of its products, and AI is one of the big reasons why. The increases apply to select iPads and MacBooks, along with HomePod speakers and Apple TV devices.