Unity announces 'core standards' initiative to address low-quality in-app advertising

Source: Unity Unity, the game engine company, announced on the 23rd that it is expanding its 'Core Standards' ...
Nasdaq

Unity Software rejects AppLovin's takeover offer, to stick with ironsource

Unity Software Inc on Monday rejected gaming software company AppLovin Corp's $17.54 billion takeover offer and said it would go ahead with its deal to purchase mobile app monetization software ...
Seeking Alpha

AppLovin is 'dominant' in mobile ads, but Unity takes on 'successful turnaround': Wedbush

AppLovin (APP) is seen as the “dominant” player in the mobile advertising space, even as Unity (U) is undergoing a “successful turnaround,” Wedbush Securities said. “AppLovin currently has a ...
adexchanger

Roku And Unity Want To Prove CTV Is A Performance Channel

Media and ad tech companies won’t rest until they’ve convinced advertisers that streaming is a good place for performance marketing. On Monday, Roku announced a new partnership with app monetization ...
Ars Technica

Unity’s visionOS support has started to roll out—here’s how it works

Starting today, some developers can use the popular software Unity to make apps and games for Apple’s upcoming Vision Pro headset. A partnership between Unity and Apple was first announced during ...
InvestorPlace

Unity Stock Slumps as Board Rejects AppLovin’s Buyout Offer

It seems that there’s a soap opera going on between Unity Software (NYSE:U), AppLovin (NASDAQ:APP) and ironSource (NYSE:IS). Last week, AppLovin bid to buy out Unity Software. Then, this morning, it ...