"Sydney Sweeney has great jeans," an American Eagle ad announced, prompting a culture war on whether its newest advertising campaign centers on cheeky wordplay or something more sinister. "Genes are ...

NEW YORK (AP) — U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney. The ad blitz included “clever, even ...

American Eagle Outfitters responded to backlash over its recent ads featuring actress Sydney Sweeney, saying their campaign "is and always was about the jeans." The retailer generated widespread ...

NEW YORK, NEW YORK - AUGUST 01: A billboard of actress Sydney Sweeney is seen outside of an American Eagle store on August 01, 2025 in New York City. American Eagle’s recent denim ad campaign ...

American Eagle shut down the critics after Sydney Sweeney faced backlash for joking about having “great genes” in a controversial denim campaign with the brand. “‘Sydney Sweeney Has Great Jeans’ is ...

From American Eagle to Swatch, brands appear to be making a lot of blunders lately. When actress Sydney Sweeney’s jeans campaign came out last month, critics lambasted the wordplay of good “jeans” and ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. American Eagle's "Sydney Sweeney Has Great Jeans" campaign, ...

Early data has shown that despite the eruption in online discourse, American Eagle Outfitters Inc.’s “great jeans” ad campaign featuring actress Sydney Sweeney has yet to help in-store traffic or ...

American Eagle Outfitters responded to backlash over its recent ads featuring actress Sydney Sweeney, saying its campaign "is and always was about the jeans." The retailer generated widespread ...