As part of AWS re:Invent 2024, Amazon Connect introduced multiple new features including generative AI-powered customer segmentation for targeted campaigns and native WhatsApp integration for ...

Amazon’s advertising platform is undergoing major changes in 2026, with AI-driven targeting, new ad formats, and smarter attribution models reshaping campaign strategies. Updates include enhanced view ...

Amazon is beta testing a new platform that integrates Amazon Ads with a range of artificial intelligence platforms to enable simpler, coordinated campaign integration, the company announced at IAB ALM ...

Learn about Amazon’s latest advertising features and expert strategies to boost your brand visibility and drive sales on the platform. Amazon’s Sponsored Brands have always been a central component in ...