The grocery company is expanding a pilot that uses tracking devices on carts and in baskets to see how long customers dwell ...
As CPG brands push deeper into in-store media, one problem remains: proving the ads actually drive sales. At CES this week, Albertsons Media Collective unveiled a new in-store incrementality ...
The companies provided a Chobani campaign to illustrate the capability. Chobani recently launched 15- and 30-gram Protein Yogurt Drinks in Albertsons banners, so driving trial and increasing household ...
Boise-based Albertsons is rolling out technology to hundreds of its stores that will allow it to track how carts and baskets ...
Albertsons is partnering with independent influencer marketing agency Linqia to use creators to develop retail-specific content that integrates directly into retail media ecosystems. “Shoppers expect ...
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