Al Ries is chairman, Ries & Ries, a marketing consulting firm located in Atlanta, Georgia. Best known for coauthoring the classic, Positioning: The Battle for Your Mind with Jack Trout in 1981, Ries ...

Advertising guru Al Ries, who revolutionized how companies develop and sell their products to consumers around the world, worked to nearly his final day in his 95th year. Ries and his business partner ...

Al Ries is chairman of Ries & Ries, a marketing consulting firm located in Atlanta, Georgia. Best known for coauthoring the classic Positioning: The Battle for Your Mind with Jack Trout in 1981, Ries ...

Al Ries and Jack Trout are considered America’s foremost marketing strategists, where their seven solo- and co-authored books are bestsellers. Three of their books became standard readings for my ...

Al Ries, an influential marketing strategist who in the 1970s and ’80s popularized “positioning,” in which companies try to defeat their rivals by embedding hard-to-forget words in consumers’ minds, ...

Legendary American marketing profession Al Ries passed away at the age of 95 on October 7. Ries, who was known as the 'father of positioning' was the cofounder and chairman of Atlanta-based consulting ...

In the business world's hall of fame, a special place is reserved for Al Ries. He is without doubt one of the most prominent gurus of strategic thinking. More than 30 years ago, together with his ...

Al Ries and Jack Trout are considered America’s foremost marketing strategists, where their seven solo and co-authored books ...