AI has passed a new benchmark, scoring better than the average human on a recognized creativity test involving 100,000 people. But there's more to the story than the results, underpinning how ...

An experiment showed AI users had the most creative ideas when they used it in moderation – not too much and not too little.

A large study, comparing more than 100,000 people with today’s most advanced AI systems, has delivered a surprising result: Generative AI can now beat the average human on certain creativity tests.

Artificial intelligence is transforming creative work faster than many industries can adapt. For writers, filmmakers, ...

Studies aiming to maximize human creativity demonstrate that people work best when buoyed up by others who show them new ways to innovate. Artificial intelligence has the potential to become a ...

The following is a guest piece written by Nikhil Nanivadekar, principal engineer, consumer ad experiences at Amazon. Opinions are the author’s own. Advertising has always celebrated creativity, but ...

Indie film studio A24 had already grown into a $3.5 billion cultural powerhouse, thanks to its savvy marketing muscle and distinct point of view. Now, it’s turning its hand to AI, and experts say ...

Over the past year, a quiet shift has been unfolding across the internet. A growing wave of AI-generated news and content sites has flooded search results. Many of them are technically accurate, ...

A creative director stares at a blank page at 8:07 a.m., coffee cooling beside a half-finished brief. Ten years ago, that page would have pulled in a crowd: copy, art, strategy, maybe a junior team to ...