Two years after OpenAI's ChatGPT and other chatbots launched, the advertising community's excitement over generative AI has come down to earth. The shift was evident at New York's Advertising Week ...

KFC's latest 'Cult' is a notable new entry to a campaign that's trying (and very likely succeeding) into turning a boring old fried chicken brand into a modern day icon. Emma Hall has the details here ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

AWEurope will bring the marketing and advertising community together, both in person and virtually, reaching the widest audience possible, for thought leadership conferences, live networking and a ...

The advertising giant WPP has told its workforce of more than 100,000 employees to return to the office at least four days a week. "From the beginning of April this year, the expectation across ...

The advertising landscape has undergone seismic change in recent years. From the digitisation of media to the dramatic growth of social media, from expectations of seamless connectivity between ...