For CFOs to grow a business consistently, they must have a focused strategy. For marketers and their agencies to help CFOs ...

Major brands like Delta and Mars are embracing AI tools like digital twins and tapping into spiking neural networks.

In August 2023, Uncommon established a permanent footprint in the U.S., opening a New York studio. The new office hit the ...

Private equity is no longer circling the ad industry — it’s taking over. As agencies transform into investment assets, Helios ...

But how can companies maximize the potential of an internal agency? Let’s explore the key benefits and strategies for success ...

VML won an agency-of-record contract to handle marketing for National Vision Holdings Inc. (Nasdaq: EYE). The agency is ...

The full-service advertising agency bought Kansas City-based Outrider, formerly known as Liquid 9, according to a release.

At Ad Age, we use AI-assisted versioning to create additional versions of our original reporting. Our AI highlights key ...

Barracuda, an El Paso multimedia advertising agency, has filed for Chapter 7 bankruptcy, a move that allows the company to ...

The Trump administration’s mission to pare down the government is taking a toll on marketing shops responsible for supporting ...

Media and advertising agencies thrive on partnerships. When they work well together, brands flourish, campaigns dazzle, and audiences engage. However, when these partnerships slip into collusion, the ...

The Competition Commission of India's investigation into alleged price-fixing and discount collusion by broadcasters and ...