A new study, “Eradicating Bot Fraud: The Path to Zero-Tolerance,” compared video ads served by ad platform Videology with bot-blocking tech from White Ops with video ads served without the tech and ...

Fraudulent web traffic is an increasingly common headache for digital marketers who work with advertising networks to deliver online ads. A predominant source of fraudulent web traffic is software ...

Oh, the confusion a poorly worded Google Help Center update can bring. A recent update to the Google DV360 Help Center had some advertisers panicking that invalid impressions served through Google’s ...

When I present my research on ad fraud at conferences (and on webcasts during quarantine), most marketers shake their heads in disbelief. It’s hard to believe there’s all this fraud going on when ad ...

Further, most of today’s ad blockers also block tracking and analytics tags. Data from RescueMetrics reveals that a quarter of the analytics data is not being recorded because the analytics tags were ...

Digital security firm Are You a Human has found bots for sale in traffic previously verified as actual website visitors. The sophisticated bots trigger mouse movement, a common signal the “viewer” is ...

Integral Ad Science is unveiling some new steps to combat ad fraudsters, including the acquisition of a bot detection company called Swarm. CEO Scott Knoll told me that he was particularly interested ...

When you hear about bots in the news, it’s usually something bad. Bots, bits of software designed to perform routine tasks for their human creators, are often associated with scam calls, fake social ...

An cybercrime group from Russia earns $3 million to $5 million daily through defrauding major U.S. websites of video ad revenue. Researchers say a cybercrime group has been earning as much as $3 ...

When Aleksandr Zhukov went on trial last year, he stood accused of defrauding US companies, including The New York Times and pet care brand Purina, out of millions of dollars. According to the court, ...

Internet bots — or computer software programmed to engage in criminal cyber activities — siphon billions of dollars a year from the ad industry. These bots create websites filled with infringed ...