The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

Adidas is wading more into the NIL market through a new deal with women's high school basketball star Kaleena Smith.

Kaleena Smith is just 16 years old, but she is already making history. The highly regarded basketball prospect agreed to a multiyear shoe deal with Adidas ...

Southern California teen Kaleena Smith became the first women's basketball student-athlete to sign an NIL deal with adidas.

Adidas partners with The Hidden Opponent to promote athlete mental health, launching a supportive apparel line and expanding ...

Adidas attributed the dip to a Yeezy-related decline. The brand terminated its lucrative partnership with Ye, formerly Kanye ...

Official Real Madrid channel. All the Real Madrid information with news, players, ticket sales, member services and club ...

Winning The Drum Awards for Social Purpose in the Inclusivity and Diversity category was FCB Canada and adidas with a ...

Kanye West has reached a private settlement with Adidas, bringing an end to the highly publicized dispute between both ...

And to commemorate the 50th anniversary of the milestone match, Adidas is paying homage to King ... Felix Auger-Aliassime and Stefanos Tsitsipas during the US Open. The signature item is the ...

To say adidas sneakers have had a big few years is basically the understatement of the decade. The brand's shoes, namely the ...

Lionel Messi’s Major League Soccer season is over. So, what’s next for the Argentine World Cup champion in the United States?