WPP, Dentsu and Publicis settled claims they colluded on policies to combat misinformation, denying ad revenue to publishers on the right. By David McCabe Reporting from Washington Three major ad ...

In today’s fragmented digital marketing landscape, protecting a brand’s reputation when executing a digital advertising campaign is more critical than ever for agencies. Because brands can lose ...

Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...