Investment firm Abrdn will add the vowels back into its name after dropping them in a rebrand that was widely mocked. The ...

Aberdeen Standard Physical Precious Metals Basket Shares ETF has a 12 month low of $92.96 and a 12 month high of $123.56. The business’s 50-day moving average price is $117.54 and its 200-day ...

Abrdn has re-added the vowels to its name as part of a shocking branding U-turn. But will it play a role in rebuilding the ...

Abrdn has finally re-added the vowels to its name. But will the rebrand be enough to save the asset manager's fortunes?

The financial firm formerly known as "abrdn" changed its name to "aberdeen" after a corporate rebrand four years ago was ...

One of the UK's oldest finance firms has abandoned a four-year rebrand which saw it mocked for removing the vowels in its ...

Abrdn is renaming itself Aberdeen to “remove distractions” after it faced criticism for removing nearly all the vowels from ...

One of Britain's biggest fund managers will be renamed Aberdeen Group after four years under the controversial 'Abrdn' brand.

Advisers warned former Aberdeen chief executive Stephen Bird against rebranding as Abrdn and even requested that the asset manager exclude their consultancy name from marketing material.

Standard Life Aberdeen rebranded as "abrdn" in 2021 under CEO Stephen Bird, saying it was part and parcel of being "a modern, agile, digitally-enabled brand." The decision sparked cackles at a ...