Aberdeen Standard Physical Precious Metals Basket Shares ETF has a 12 month low of $92.96 and a 12 month high of $123.56. The business’s 50-day moving average price is $117.54 and its 200-day ...

Abrdn has re-added the vowels to its name as part of a shocking branding U-turn. But will it play a role in rebuilding the ...

Abrdn has finally re-added the vowels to its name. But will the rebrand be enough to save the asset manager's fortunes?

One of the UK's oldest finance firms has abandoned a four-year rebrand which saw it mocked for removing the vowels in its ...

The financial firm formerly known as "abrdn" changed its name to "aberdeen" after a corporate rebrand four years ago was ...

Abrdn re-rebrands as aberdeen after four years of jokes and ‘corporate bullying’ - The group is the parent company of the ...

Abrdn is renaming itself Aberdeen to “remove distractions” after it faced criticism for removing nearly all the vowels from ...

One of Britain's biggest fund managers will be renamed Aberdeen Group after four years under the controversial 'Abrdn' brand.

Advisers warned former Aberdeen chief executive Stephen Bird against rebranding as Abrdn and even requested that the asset manager exclude their consultancy name from marketing material.

It seems eminently sensible to restore the vowels, and the reference to 'removing distractions' is interesting ...

Standard Life Aberdeen rebranded as "abrdn" in 2021 under CEO Stephen Bird, saying it was part and parcel of being "a modern, agile, digitally-enabled brand." The decision sparked cackles at a ...