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Despite reports that "The Office" star Craig Robinson is quitting comedy, he's teasing a new AT&T marketing campaign.
Just three weeks after completing its acquisition of DirecTV, AT&T is rolling out ads to market its new packages of wireless phone and satellite TV service.
AT&T has file a lawsuit against Verizon claiming that the 'There's a Map for That' marketing campaign is misleading. The lawsuit brings attention to the ads and will backfire on AT&T.
Marketing experts say authenticity is key for effective and inclusive heritage month or recognition day marketing campaigns by small businesses.
Tech Mobile AT&T Files Lawsuit Against T-Mobile's Marketing Campaign Targeting Seniors AT&T claims that T-Mobile is falsely advertising what discounts the carrier offers to seniors.
The ads were part of a year-long campaign following Robinson as he builds a quirky startup—a motivational AI alarm clock for small business owners. They also feature a reunion of The Office stars, ...
In 2010, AT&T launched the “It Can Wait” campaign to raise awareness about the dangers of distracted driving and texting-while-operating. However, the high-end, visually-striking 30-second TV spots ...
Well, the self-ascribed Un-carrier is gearing up for another legal battle, this time with AT&T, as the latter has made it clear it is unhappy over its competitor's recent marketing campaign ...
The campaign—part of AT&T’s ongoing “Next Level Network” brand platform—would see Wilson and friends launch the (mostly) fake product with tech support from AT&T Business.
Dive Brief: AT&T will use this week’s prestigious Masters golf tournament as a launching pad for the largest B2B campaign it has run in what CMO Steve McGaw told Ad Age has been “many, many years.” ...
US mobile network AT&T has announced the launch of a year-long program of mobile content marketing videos featuring 10 digital creators drawn from a variety of areas. The project, called AT&T Hello ...
Ahead of its eighth season premiere on HBO, “Game of Thrones” will become the centerpiece of a new marketing campaign that shows the growing synergy of AT&T. On April 1, AT&T flagship stores ...
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