Get your back scratched and hair brushed at this cozy ASMR massage studio in L.A. Julie Luther, founder of Soft Touch ASMR Spa in Pasadena, gives the author an ASMR massage.

Julie Luther, founder of Soft Touch ASMR Spa in Pasadena, gives the author an ASMR massage. I've never felt weird about paying strangers to touch me. Massages, facials, martial arts — it's all ...

Millions of people are claiming a growing internet craze called ASMR is helping them beat everything from insomnia and anxiety to pain and drug addiction.

The spa also began offering services that include “role play”, a branch of ASMR, in which a narrative is woven into the session. No two sessions are ever the same.

Holly Tanella of BOHO MedSpa started posting ASMR content on TikTok and YouTube, and it completely changed her business. We also hear from content creator Kaylee Dudley and full-time ASMRtist ...