But the Moxy hotel isn’t the only brand to make use of the boom of ASMR – Lynx created a tutorial using the technique to teach people how to shave their balls. Not quite so soothing.

With over half (53%) of Brits already turning to the soothing, repetitive sounds of ASMR to help them unwind - musician and mental wellness advocate Professor Green has partnered with Holiday Inn ...

According to the National Library of Medicine, ASMR is a newly coined abbreviation for "Autonomous Sensory Meridian Response." Colloquially, ASMR is also known as “brain tingles." It is used to ...

Why millions are flocking to watch YouTube videos on ASMR Autonomous sensory meridian response—or ASMR, is a popular trend among YouTubers. Viewers from all over the world have become obsessed ...