The NCAA will abandon a rule that stopped athletes from negotiating potentially lucrative endorsement deals before enrolling ...
The Fanatics and Fanatics Collectibles sports merchandise platforms announced a multi-year deal with Southern California ...
The survey from The Associated Press-NORC Center for Public Affairs Research shows that about 6 in 10 Americans think betting ...
New data shows California college athletes are cashing in on name, image and likeness deals, but earnings vary widely across ...
Doug Feinberg, an Associated Press Basketball Writer who has covered the women's game for nearly 20 years, has been chosen ...
(AP) — The Fanatics and Fanatics Collectibles ... Fanatics said Watkins is the first women’s college athlete to sign a deal with the company. The returning All-American is the nation's No ...