The Toyota Prius has a reputation that functions almost like a shield. Say you're buying one and people nod approvingly, as if you've made the sensible, responsible choice. The reliability mythology ...

The Toyota Prius is more than a global household name; it's an icon that set the template for mass-market hybrid vehicles. The original Prius launched in 1997 as the world's first mass-market hybrid ...

The timing isn't perfect, but Toyota is getting close to rolling out the next generation of its Prius gas-electric hybrid car. Low gas prices have depressed sales of hybrids, with Prius sales falling ...

Amidst the glitter and glow of the neon-lit Las Vegas Strip, Toyota put the emphasis on energy efficiency as it unveiled the eagerly anticipated, fourth-generation Prius hybrid Tuesday night. The ...