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What to Know About McDonald's New CMO Alyssa Buetikofer
Yesterday (Jan. 27), McDonald's announced that its chief marketing officer (CMO), Tariq Hassan, resigned. The fast food giant's USA president, Joe Erlinger, posted a message on the company's site ...
McDonald's is reportedly spending $100 million to help lure customers back after the E. coli outbreak
McDonald's is reportedly spending $100 million to lure ... chief impact officer for North America, and Tariq Hassan, chief ...
People10mon
McDonald’s Drops New Grandma McFlurry That 'Tastes Like a Trip Down Memory Lane’
McDonald's McDonald’s Chief Marketing and Customer Experience Officer Tariq Hassan said that the new frozen dessert came about since grandmas are "having a major moment influencing culture" be ...
Warc1y
How McDonald’s built a culture of creative effectiveness
02:39 – Tariq Hassan on Famous Orders. 05:35 – What caused McDonald’s transformation? 06:45 – The link between creativity and impact at McDonald’s. 09:16 – Who is responsible for ensuring this new ...