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Starbucks CEO Brian Niccol just put a positive spin on lagging sales. His pep talk may explain why the stock is up
In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.
Starbucks CEO Brian Niccol says price changes are a last resort in coffee chain turnaround
CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on ...
Will Starbucks see turnaround percolate as Niccol leans into Green Apron initiative?
The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...
Starbucks CEO: The company was ‘mismanaged for a couple years'—here's his plan to ‘bounce back'
Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its “green apron service” plan. Here’s ...
Starbucks CEO Brian Niccol Makes Bold Promise
Starbucks is the largest coffee chain in the world, but the company is in the middle of a sharp decline in business. New ...
Starbucks set to report 6th straight US sales decline as CEO Brian Niccol continues turnaround efforts
Starbucks is in the midst of a major turnaround in the US, and analysts don't expect to see the company break its streak of ...
Starbucks CEO Brian Niccol: We want to build back a better Starbucks
Starbucks CEO Brian Niccol joins CNBC's 'Squawk on the Street' to discuss the company's recent quarter, details on its ...
Starbucks Q3 Preview: Report Could Show Consumers Ditching Lattes For Living Rooms — Or Sipping Elsewhere
New Starbucks CEO Brian Niccol is attempting to transform the coffee chain with investments in staffing and product. Will ...