Deion Sanders is bringing his story to a streaming audience. The Colorado Buffaloes head coach announced on Wednesday that a new series centered around the NFL Hall of Famer's life will be coming to the streaming platform Netflix in 2026. "Prime Time is going prime time in Netflix in 2026," Sanders said in a promotional video for the series.

Prime Video has ordered two new sports documentaries from Skydance Sports and NFL Films, a six-part series about the New York Jets and a feature-length documentary about Hall of Fame wide receiver Terrell Owens,

YouTube announced a range of initiatives designed to attract more TV ad dollars to its platform at Brandcast, its annual Upfront event for advertisers.

Among the players to be featured will be Quinnen and Maranda Williams and Alijah and Jessie Vera-Tucker and provides “an authentic peek into the emotional journey these players and their families go on over the course of a 17-week NFL season,” according to Amazon.

Prime Video is betting that the addition of the WNBA and new ad tech can help its sports offerings stand out from linear-focused competitors.

Amazon's Prime Video has been working on its holiday ad game. After debuting an NFL game on "Black Friday" in 2023, the streaming giant plans to add NBA games to the mix, bolstering its efforts to woo some of the millions Madison Avenue typically spends in the run-up to the end-of-year holidays.

The official schedule for the upcoming NFL season will be released on Wednesday, as fans can now see when their favorite teams will face certain opponents.