PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

If you want to up your style game this year, your scope shouldn’t just be focused on new clothes but also the best perfume trends. Fragrance trends are quickly rising in popularity and becoming just ...

Former president George W. Bush took the internet by storm during the 2025 Inauguration of President Donald Trump, where the ...

THE PERFUME SHOCK IS BACK. This is the story of a real case that happened last week and that a friend is sharing. A friend ...

Olivia Rodrigo was announced as the new face of Lancôme back in November—and fans can now get the answer to a fundamental ...

"I strongly believe that whenever you do something, you should put yourself in someone else's shoes," former flight attendant ...

2025 is set to be a big year for the perfume industry, and one of its main trends is forecast to be the reinvention of ...

It's been revealed that four of the Love Island villa's girls all swear by the same 'sensual' scent - and if you fancy ...

The Love Island All Stars villa is full of glamorous women, and it seems that many of them share a love for one perfume in ...

We're going to start this dive into Zara perfume 'smell-a-like's with a disclaimer. We aren't dupe-crazy here at Cosmo. While we do love a genuine, affordable option that is *just like* an expensive ...

Police in Singapore have arrested an Indian woman for allegedly stealing perfume bottles and souvenirs worth more than ...

Boots shoppers are raving over a designer perfume that 'smells like heaven' that's had £40 slashed off. Rock Princess by Vera ...