Athletes Are Winning the NIL War and the NCAA’s Losing Control originally appeared on Athlon Sports.

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It’s a massive change in our world,” UNC athletic director Darren Dunn said. “It is a significant milestone in college athletics and it means a lot more work for our staff, staying up with

Jul 24, 2025; Las Vegas, NV, USA; Iowa head coach Kirk Ferentz speaks to the media during the Big Ten NCAA college football media days at Mandalay Bay Resort. Mandatory Credit: Lucas Peltier-Imagn Images / Lucas Peltier-Imagn Images

Connecticut Senator Chris Murphy introduced legislation on Wednesday aimed at establishing a federal right for college athletes to market their Name, Image and Likeness.

On July 24, President Donald Trump signed an executive order attempting to create national NIL standards pertaining to NCAA sports.

UCLA quarterback Nico Iamaleava had the opportunity expose issues in college football but punted on transparency when he could've been transcendent.

Collectives will be treated like other “valid” businesses by the NIL Go clearinghouse. The post House v. NCAA Lawyers Reach Agreement on NIL Collectives appeared first on Front Office Sports.

NCAA settlement approved last month by U.S. District Judge Claudia Wilken, colleges were permitted to start directly paying athletes July 1 for the rights to use their name, image and likeness. Kent State has opted in to compensate its athletes for NIL ...