The topic of name, image and likeness sparks debate amongst generations of college sports enthusiasts. Regardless of what ...

Wide receiver Travis Smith and linebacker Jaeden Harmon recently volunteered their time and money to the Wesley House of ...

Texas quarterback Arch Manning is projected to enter his first season as a full-time starter while ranked as the highest-paid ...

The Longhorns are just weeks away from kicking off the season against the defending champions, the Ohio State Buckeyes, in ...

Arch Manning receives $6.8 million NIL valuation, leapfrogging record that was previously set by Shedeur Sanders ...

Barkley showed love for his alma mater, but made it clear he won’t continue giving endless amounts of money to support what ...

Arch Manning of the Texas Longhorns scrambles during the Texas Football Orange-White Spring Football Game at Darrell K. Royal-Texas Memorial Stadium on April 15, 2023, in Austin, Texas.

Arch Manning arrived at Texas primed for NIL success. Even as a true freshman, he was one of the biggest names in the sport, following in the footsteps of his grandfather and uncles before him.

Arch Manning is looking great at practice, as the superstar quarterback gets ready to start for the Texas Longhorns football ...

GO DEEPER Arch Manning’s unique approach to recruiting “The beauty of it for us, his NIL value — whatever it is — his grandpa (Archie) won’t let him take any NIL money,” Sarkisian said.

Third-string Texas quarterback Arch Manning earned over $100,000 in his first name, image and likeness deal. But he won’t see any of that record-breaking dollar figure for himself.

And the NIL market will probably never get hotter than it is right now. A windfall is coming for Arch Manning. The fun part is wondering who will pony up the dough to get his endorsement.