Nike’s comeback strategy is banking on bold moves in women’s sports—and A’ja Wilson’s sold-out signature sneaker shows the plan is working.

The one that debuted last weekend for A’ja Wilson’s first signature shoe (released yesterday, to sold-out status) is an instant classic. Directed by Jenn Nkiru, the ad (“One of A’Kind”) is a play on the old “Miss Mary Mack” nursery rhyme hand-clap game and features some exceptional editing work. Watch:

The Nike A'One, inspired by the Las Vegas Aces star, was released to the public Tuesday and went out of stock on the company's website within minutes. Anticipation started to build from the moment Nike announced in May 2024 that Wilson was getting her own signature line.