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Howard Schultz says he is a big fan of Brian Niccol's 'brilliant' Starbucks revival strategy
Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.
Starbucks menu upgrade: Protein cold foam, new croissants undergo testing
Most of the new menu items sampled by USA TODAY, including a new protein cold foam, will see additional testing before being ...
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Starbucks China's Strategic Price Drop: Navigating Competitive Waters
Starbucks China announced it would reduce the prices of some iced drinks by an average of 5 yuan to better attract consumers ...
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Battered Starbucks Enters Price War
CEO Brian Niccol has Starbucks trying to pick up market share in China with sharp discounts on products it sells there.
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Starbucks unveils new AI assistant to ease baristas' work
Starbucks is piloting a new generative AI assistant in 35 coffeehouses in North America this year to ease the work of their ...
Will Starbucks’ big bet on its baristas pay off?
Starting in September, Starbucks will also add a full-time assistant store manager in most of its US locations to aid head ...
Starbucks to roll out Microsoft Azure OpenAI assistant for baristas
Starbucks plans to roll out a generative artificial intelligence assistant created with Microsoft Azure's OpenAI platform to ...
Starbucks Steps Up China Strategy, CEO Says ‘We’ve Got a Lot of Interest’
In February this year, a Reuters report stated that U.S.-based KKR & Co. (KKR) was also interested in acquiring a stake in Starbucks China. Niccol is confident that investors see high value in the ...