After a nine-year hiatus, McDonald's brought back the popular Snack Wrap to overwhelming customer response, causing temporary ...

Earlier this month, McDonald's officially brought back the fan-favorite Snack Wrap and it has been an instant hit, with a ...

Following the reintroduction of its infamous Snack Wrap, McDonald's ( MCD) suffered a lettuce shortage, as first reported by ...

Earlier this month, McDonald's officially brought the Snack Wrap back to the menu for the first time since removing it from ...

At $2.99, Snack Wraps are among the cheapest items on McDonald’s menu and largely come cheaper than other chains’ similar ...

The fast-food giant underestimated how well the product would sell in its early days, which prompted shortages and frustrated ...

The return of McDonald's Snack Wraps led to massive demand and surprising shortages. Workers say stores ran out of lettuce, ...

There’s been plenty of anecdotal rumblings about the success of McDonald’s July 10 Snack Wrap launch. Some stores, according ...

The return of the Snack Wrap is proving to be even more of a big deal than McDonald’s was hoping for.

Over the years, fans continued to press McDonald’s to bring back the Snack Wrap, launching a petition with over 18,000 signatures, and barraging company inboxes with messages. In the run-up to the ...

Those early Snack Wrap buyers are loyal McDonald's customers. Numerator found that the survey's average respondent has ...

Return of Snack Wraps leaves some locations temporarily short of ingredients; brisk sales come after tough stretch for burger ...